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In Saudi Arabia, SABB targets recession-proof customers
The usual response for banks during a recession is to become tight-fisted and cautious about giving loans, which in turn frustrates customers. The Saudi stock market was hit particularly hard, and...
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In KSA, a shift in promotional tactics
Recently, fast food purveyors such as KFC and a local chicken fast food chain called Al-Tazaj (which translates as “fresh”) have been offering budget meals. This is notable because it represents a...
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Car market heating up in Saudi Arabia
Brands here are learning to be more in tune with the consumers’ anxieties and responding with offers that motivate them. Recently, Toyota has been grabbing attention by addressing consumers’...
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The $10 billion lawsuit shaking one of Saudi Arabia’s most prominent...
Ordinarily, a legal struggle within a family business wouldn’t have much impact on consumer confidence in general. But in the case of the Ahmad Hamad Algosaibi & Brothers Company (AHAB)—which is...
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Saudi Telecom helps alleviate phone bill anxieties
In Saudi Arabia, people freak out about their phone bills. Some consumers must choose between going out and paying their phone bill, which is possibly the most complained about financial obligation in...
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Most Saudi Arabia brands have missed opportunity to connect during recession
Looking back on the recession and marketing in Saudi Arabia this year, we’ve seen brands shift from mass generic communication to more targeted advertising. Some brands have been trying to create more...
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Anxiety in Saudi Arabia centered around unemployment and health
It was a bit shocking to see that Saudi Arabia is the third most anxious country among the 13 that JWT has surveyed since February 2009. (See the Trends and Research page for a full listing of...
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Bank sponsors advertorials to educate Saudis about home loans
Al-Rahji Bank, one of the largest banks in the Middle East, has been doing something interesting: sponsoring advertorials that educate Saudi newspaper readers on what to expect when applying for a home...
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Saudi group aims to make malls a better environment for women
In Saudi Arabia, there’s not much in the way of entertainment. I grew up spending quite a bit of time in malls and restaurants, the only source of entertainment. They are also among the few open places...
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Saudi hardware retailer spotlights groom’s burdens
In Saudi, where grooms are expected to pay the bride’s family a dowry for her hand in marriage, many young men are asked to bear financial burdens they cannot hope to shoulder. Saco Hardware, in...
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